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The program organically integrated key brand messaging and product placement.
Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.
To increase buzz around the DVD & Blu-ray release of Entourage the movie, Playboy developed a socially-driven digital marketing program to capture guys’ attention by giving them the chance to live like a VIP for one weekend in Hollywood —with Playmates included.
The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.
"I love a man that knows what he wants - someone who isn't afraid to act out his fantasies with me.
I love a man that is a gentleman when we go to dinner, but when I take him up to my apartment he rips my clothes off.
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In this era of countless brands, this time of infinite messages, a man can get lost ... Playboy tells stories men want to live by, stories they want to be part of, stories they want to tell their friends. Playboy Studios is an in-house creative agency made up of best-in-class creatives, storytellers, analysts, influencers, party throwers, rabble rousers and provocateurs.